| Courser in English | Online Business Management |
| Program | Pendidikan Ekonomi |
| SKS | 3 SKS |
| RPS | 3 Data |
RPS (Rencanan Perkuliahan Semester)
Matakuliah ini mendiskusikan berbagai hal proses perencanaan, pengorganisasian, pelaksanaan dan pengawasan serta evaluasi bisnis online menggunakan media sosial dan marketplace.
Learning OutcomesMahasiswa diharapkan mampu memahami, membuat, menganalisis dan mengevaluasi, bisnis digital & e-commerce, Business Objectives, Target Audience, Social Analysis, permasalahan sistem operasi media sosial, jaringan sosial, blogs dan forum, Geosocial, Live Video, Ratings, and Reviews, perencanaan bisnis online di sosial media & marketplace, menganalisis kinerja start-up online, mengevaluasi hasil start-up online action, dan menyusun laporan dari hasil evaluasi start-up online action
ReferencesBelew, S., & Elad, J. (2017). Starting an Online Business All-in-One For Dummies®, 5th Edition Published. John Wiley & Sons, Inc.
Chaffey, D. (2015). Digital Business and E-Commerce Management. Pearson education Limited. https://doi.org/http://dx.doi.org/10.1016/B978-008044910-4.00148-6
Quesenberry, K. A. (2018). Social media strategy : marketing, advertising, and public relations in the consumer revolution. Lanham : Rowman & Littlefield.
Roberts, L. M., & Zahay, D. (2013). Internet Marketing: Intergrating Online and Offline Strategies.
Details ...
Matakuliah ini mendiskusikan berbagai hal proses perencanaan, pengorganisasian, pelaksanaan dan pengawasan serta evaluasi bisnis online menggunakan media sosial dan marketplace.
Learning OutcomesMahasiswa diharapkan mampu memahami, membuat, menganalisis dan mengevaluasi, bisnis digital & e-commerce, Business Objectives, Target Audience, Social Analysis, permasalahan sistem operasi media sosial, jaringan sosial, blogs dan forum, Geosocial, Live Video, Ratings, and Reviews, perencanaan bisnis online di sosial media & marketplace, menganalisis kinerja start-up online, mengevaluasi hasil start-up online action, dan menyusun laporan dari hasil evaluasi start-up online action
ReferencesBelew, S., & Elad, J. (2017). Starting an Online Business All-in-One For Dummies®, 5th Edition Published. John Wiley & Sons, Inc.
Chaffey, D. (2015). Digital Business and E-Commerce Management. Pearson education Limited. https://doi.org/http://dx.doi.org/10.1016/B978-008044910-4.00148-6
Quesenberry, K. A. (2018). Social media strategy : marketing, advertising, and public relations in the consumer revolution. Lanham : Rowman & Littlefield.
Roberts, L. M., & Zahay, D. (2013). Internet Marketing: Intergrating Online and Offline Strategies.
Details ...
Matakuliah ini mendiskusikan berbagai hal proses perencanaan, pengorganisasian, pelaksanaan dan pengawasan serta evaluasi bisnis online menggunakan media sosial dan marketplace.
Learning Outcomes
Mahasiswa diharapkan mampu memahami, membuat, menganalisis dan mengevaluasi, bisnis digital & e-commerce, Business Objectives, Target Audience, Social Analysis, permasalahan sistem operasi media sosial, jaringan sosial, blogs dan forum, Geosocial, Live Video, Ratings, and Reviews, perencanaan bisnis online di sosial media & marketplace, menganalisis kinerja start-up online, mengevaluasi hasil start-up online action, dan menyusun laporan dari hasil evaluasi start-up online action
ReferencesBelew, S., & Elad, J. (2017). Starting an Online Business All-in-One For Dummies®, 5th Edition Published. John Wiley & Sons, Inc.
Chaffey, D. (2015). Digital Business and E-Commerce Management. Pearson education Limited. https://doi.org/http://dx.doi.org/10.1016/B978-008044910-4.00148-6
Quesenberry, K. A. (2018). Social media strategy : marketing, advertising, and public relations in the consumer revolution. Lanham : Rowman & Littlefield.
Roberts, L. M., & Zahay, D. (2013). Internet Marketing: Intergrating Online and Offline Strategies.
Details ...